Mobile Accounts for More Than Half of Facebook's Revenue
In the first quarter of 2014, mobile ads generated $1.3 billion in revenue, accounting for 59 percent of Facebook's ad revenue and 53 percent of the company's total revenue. Even more impressively, mobile ads accounted for more than 90 percent of the company's revenue growth compared to last year's first quarter. So apparently Facebook's mobile ad business has evolved to become the company's primary growth driver. Growing a multi-billion dollar ad business out of thin air in less than two years is a pretty impressive achievement, one that Facebook's shareholders will surely appreciate.
- Facebook: global mobile advertising revenue 2013-2021Facebook: global mobile advertising revenue 2013-2021
- Distribution of Facebook advertising worldwide 2013-2014, by platformDistribution of Facebook advertising worldwide 2013-2014, by platform
- Mobile advertising revenue worldwide 2015-2018Mobile advertising revenue worldwide 2015-2018
- Popularity of marketing channels in the U.S. 2016Popularity of marketing channels in the U.S. 2016
- Time spent with media vs. ad spending in the U.S. 2014Time spent with media vs. ad spending in the U.S. 2014
- Global ad spend 2015-2016, by mediumGlobal ad spend 2015-2016, by medium
- Consumer trust in different types of advertising worldwide 2007-2015Consumer trust in different types of advertising worldwide 2007-2015
- Global advertising response 2015, by mediumGlobal advertising response 2015, by medium
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