The Good Old Radio Trumps Online Services for Music Discovery
When it comes to discovering new music nothing beats the good old radio. That's according to the results of an Edison Research survey which finds that 35% of Americans, who try to keep up with the latest music, consider FM/AM radio their number one source to keep up with the latest trends.
Personal recommendations are also popular when it comes to music, with 21% of the respondents mostly relying on their social circle to stay up-to-date. Among the plethora of online music services, surprisingly, YouTube is the most important one for music discovery, 9% of the respondents find new tunes on Google's video portal.
- AM/FM vs. online radio ads - U.S. consumer comparison 2014AM/FM vs. online radio ads - U.S. consumer comparison 2014
- FM radio consumption on mobile phones in selected countries as of October 2014FM radio consumption on mobile phones in selected countries as of October 2014
- Average daily reach of media combinations in the U.S. in 2012Average daily reach of media combinations in the U.S. in 2012
- Forecast: revenue music publishing US 2008-2020Forecast: revenue music publishing US 2008-2020
- Forecast: shipment value musical instrument manufacture US 2008-2020Forecast: shipment value musical instrument manufacture US 2008-2020
- Forecast: shipment value prerecorded CD, tape and record reproducing US 2008-2020Forecast: shipment value prerecorded CD, tape and record reproducing US 2008-2020
- Forecast: revenue household goods wholesale - other Germany 2008-2020Forecast: revenue household goods wholesale - other Germany 2008-2020
- Forecast: revenue recorded media reproduction Germany 2008-2020Forecast: revenue recorded media reproduction Germany 2008-2020
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