Ready-to-Drink (RTD) Coffee & Tea - Russia

The Ready-to-Drink (RTD) Coffee & Tea market in Russia has been experiencing significant growth in recent years.

Customer preferences: Russian consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the increasing demand for RTD coffee and tea. The busy lifestyles of urban consumers have led to a shift towards ready-to-drink beverages that can be easily consumed while commuting or at work. Additionally, the younger generation in Russia has developed a taste for international flavors and is more open to trying new and innovative products, which has further fueled the demand for RTD coffee and tea.

Trends in the market: One of the key trends in the RTD coffee and tea market in Russia is the rising popularity of cold brew coffee. Cold brew coffee is known for its smooth and less acidic taste, which appeals to consumers who are looking for a refreshing and less bitter alternative to traditional hot coffee. This trend is in line with the global shift towards healthier and natural products, as cold brew coffee is often perceived as a healthier option due to its lower acidity levels and reduced bitterness. Another trend in the market is the increasing availability and variety of flavored RTD coffee and tea products. Manufacturers are constantly introducing new flavors and combinations to cater to the diverse preferences of Russian consumers. Flavors such as caramel, vanilla, and hazelnut are particularly popular among Russian consumers, as they add a touch of sweetness and enhance the overall taste of the beverages.

Local special circumstances: Russia has a strong tea-drinking culture, with tea being one of the most consumed beverages in the country. This cultural preference for tea has influenced the RTD coffee and tea market, as consumers are more open to trying different tea-based beverages. Manufacturers have capitalized on this preference by introducing a wide range of RTD tea products, including traditional black tea, green tea, and herbal infusions. This has helped to expand the market and attract a larger consumer base.

Underlying macroeconomic factors: The improving economic conditions in Russia have also played a role in the growth of the RTD coffee and tea market. As disposable incomes have increased, consumers have become more willing to spend on premium and indulgent products, including RTD coffee and tea. This has created a favorable environment for manufacturers to introduce higher-priced and more innovative products to cater to the evolving preferences of Russian consumers. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Russia is experiencing growth due to the increasing preference for convenience, the popularity of cold brew coffee, the availability of flavored products, the strong tea-drinking culture, and the improving economic conditions. These factors have created a conducive environment for the development and expansion of the RTD coffee and tea market in Russia.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.