Key regions: Australia, China, Japan, Netherlands, South Korea
China, the world's most populous country, is also one of the fastest-growing economies in the world. The country's rapid economic growth has led to an increase in demand for office software, which has also been driven by technological advancements and changing customer preferences.
Customer preferences: Chinese customers prefer office software that is easy to use, affordable, and compatible with their devices. They also value software that can be used for multiple purposes and can be customized to meet their specific needs. Moreover, customers in China are increasingly using cloud-based office software, which allows them to access their files from anywhere and on any device.
Trends in the market: The office software market in China is dominated by local players, such as Tencent and Kingsoft, which offer affordable and easy-to-use software. However, international players, such as Microsoft and Google, are also gaining market share by offering cloud-based software. The demand for office software in China is also being driven by the growing number of small and medium-sized enterprises (SMEs), which are looking for affordable and easy-to-use software solutions.
Local special circumstances: China's strict internet regulations have created challenges for international players in the office software market. For example, Google's services are not available in China, which has limited its ability to compete with local players. Moreover, the Chinese government has encouraged the development of domestic software companies, which has helped local players gain market share.
Underlying macroeconomic factors: China's rapidly growing economy has led to an increase in demand for office software. Moreover, the country's large population and growing middle class have created a significant market for office software. The Chinese government's focus on developing the technology sector has also helped to drive growth in the office software market. However, the ongoing trade tensions between China and the United States could have a negative impact on the market, as international players may face increased barriers to entry.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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