Penetration rate of online travel booking in China 2015-2024

Published by Agne Blazyte, Sep 16, 2024

By June 2024, the penetration rate of online travel booking reached 45.2 percent with 497 million internet users having used the services. Trip.com was the largest online holiday booking platform in the country.

Penetration rate of online travel booking in China from 2015 to 2024

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Release date

August 2024

Region

China

Survey time period

2015 to 2024

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Industry overview

6

Company financial figures

8

Competitors

4

OTA consumers in China

5

Further related statistics

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