According to a survey conducted by Rakuten Insight, 84 percent of Singaporean respondents stated that GrabFood was the food delivery app they used the most. The application was developed by the Singaporean startup Grab, the first decacorn company in the country.
From rides to eats: Expanding horizons beyond transportation
Leveraging existing infrastructure and customers, Grab Holdings Inc. has strategically diversified its services from ride-hailing services to food delivery and offering digital payment services in its app. In 2023, Grab managed to secure the largest share of the gross merchandise value (GMV) of food delivery apps in Singapore (1387010). Additionally, in 2022, Grab's revenue from the delivery service segment alone exceeded half a billion U.S. dollars. This not only demonstrates Grab's strong position in the market, but also its commitment to meeting the increasingly digital needs of its customers.
How online food delivery is reshaping dining habits
The trend of ordering delivery through online apps has continued to increase, even after the COVID-19 outbreak. Nearly three million Singaporeans ordered food through online apps in 2022. Supported by the convenience of not having to leave their house and having items delivered to their door, around one-fifth of Singaporeans reported ordering once or twice a week, with the majority spending between 10 and 30 Singapore dollars per order. Looking at the trend, it is worth noting that the revenue from the online food delivery industry in Singapore is forecasted to keep increasing and reach a peak of over two billion U.S. dollars in 2028.
Most used app for food delivery orders in Singapore as of April 2023
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Rakuten Insight. (May 30, 2023). Most used app for food delivery orders in Singapore as of April 2023 [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/1149590/singapore-favorite-food-delivery-apps/
Rakuten Insight. "Most used app for food delivery orders in Singapore as of April 2023." Chart. May 30, 2023. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/1149590/singapore-favorite-food-delivery-apps/
Rakuten Insight. (2023). Most used app for food delivery orders in Singapore as of April 2023. Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/1149590/singapore-favorite-food-delivery-apps/
Rakuten Insight. "Most Used App for Food Delivery Orders in Singapore as of April 2023." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1149590/singapore-favorite-food-delivery-apps/
Rakuten Insight, Most used app for food delivery orders in Singapore as of April 2023 Statista, https://www.statista.com/statistics/1149590/singapore-favorite-food-delivery-apps/ (last visited November 01, 2024)
Most used app for food delivery orders in Singapore as of April 2023 [Graph], Rakuten Insight, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1149590/singapore-favorite-food-delivery-apps/