During a 2020 survey fielded in five European countries, 39 percent of responding brands stated that the main objective of in-house programmatic advertising campaigns was campaign effectiveness. On the other hand, ROI attribution was considered a top objective only by 18 percent of responding brands.
Objectives of in-house programmatic advertising campaigns in Europe in 2020
The source does not provide information about the survey methodology. Original question: "Thinking about current and past programmatic in-house activities , what are the top three objectives?"
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IAB (U.S.). (August 3, 2020). Objectives of in-house programmatic advertising campaigns in Europe in 2020 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1153676/programmatic-advertising-in-house-objectives/
IAB (U.S.). "Objectives of in-house programmatic advertising campaigns in Europe in 2020." Chart. August 3, 2020. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1153676/programmatic-advertising-in-house-objectives/
IAB (U.S.). (2020). Objectives of in-house programmatic advertising campaigns in Europe in 2020. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1153676/programmatic-advertising-in-house-objectives/
IAB (U.S.). "Objectives of In-house Programmatic Advertising Campaigns in Europe in 2020." Statista, Statista Inc., 3 Aug 2020, https://www.statista.com/statistics/1153676/programmatic-advertising-in-house-objectives/
IAB (U.S.), Objectives of in-house programmatic advertising campaigns in Europe in 2020 Statista, https://www.statista.com/statistics/1153676/programmatic-advertising-in-house-objectives/ (last visited October 31, 2024)
Objectives of in-house programmatic advertising campaigns in Europe in 2020 [Graph], IAB (U.S.), August 3, 2020. [Online]. Available: https://www.statista.com/statistics/1153676/programmatic-advertising-in-house-objectives/