According to a survey conducted by Rakuten Insight in May 2023, 29 percent of female respondents in Japan followed at least one influencer on social media. The share was somewhat lower among men.
Share of people who follow influencers on social media in Japan as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Share of people who follow influencers on social media in Japan as of May 2023, by gender [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/1200291/japan-share-of-people-who-follow-influencers-by-gender/
Rakuten Insight. "Share of people who follow influencers on social media in Japan as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/1200291/japan-share-of-people-who-follow-influencers-by-gender/
Rakuten Insight. (2023). Share of people who follow influencers on social media in Japan as of May 2023, by gender. Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/1200291/japan-share-of-people-who-follow-influencers-by-gender/
Rakuten Insight. "Share of People Who Follow Influencers on Social Media in Japan as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1200291/japan-share-of-people-who-follow-influencers-by-gender/
Rakuten Insight, Share of people who follow influencers on social media in Japan as of May 2023, by gender Statista, https://www.statista.com/statistics/1200291/japan-share-of-people-who-follow-influencers-by-gender/ (last visited November 01, 2024)
Share of people who follow influencers on social media in Japan as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1200291/japan-share-of-people-who-follow-influencers-by-gender/
