Most popular hair care brands among men in the U.S. Q2 2024

Published by
D. Petruzzi,
Aug 29, 2024

According to the results of a recent survey, in the second quarter of 2024, the most popular hair care brand among men in the United States was Head & Shoulders, with 72 percent of male respondents stating that they had a positive opinion of it. Pantene and Herbal Essences followed with a percentage of 54 percent and 47 percent, respectively.

Most popular hair care brands among men in the United States in the 2nd quarter of 2024

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Release date

August 2024

Region

United States

Survey time period

Q2 2024

Supplementary notes

The source adds the following information: "Popularity is the % of people who have a positive opinion of a hair care brand."
The results have been weighted to represent the entire population.

The exact number of surveyed respondents was not provided. 

The release date is when the data was accessed.

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Topics

Hair care market in the U.S.Cosmetics industry in the U.S.Cosmetics industryU.S. skin care marketU.S. bath and shower products market
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