Instagram: brand value 2020-2024
In 2024, the brand value of Instagram amounted to 70.4 billion U.S. dollars. A year earlier, the value stood at 47.4 billion dollars, while Instagram was the sixth most valuable media brand worldwide.
Brand value of Instagram worldwide from 2020 to 2024 (in billion U.S. dollars)
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Users
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Content reach
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Influencers
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Advertising & marketing
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- Premium Statistic Leading social media platforms used by marketers worldwide 2024
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* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Brand Finance. (January 17, 2024). Brand value of Instagram worldwide from 2020 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1324427/instagram-brand-value/
Brand Finance. "Brand value of Instagram worldwide from 2020 to 2024 (in billion U.S. dollars)." Chart. January 17, 2024. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1324427/instagram-brand-value/
Brand Finance. (2024). Brand value of Instagram worldwide from 2020 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1324427/instagram-brand-value/
Brand Finance. "Brand Value of Instagram Worldwide from 2020 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1324427/instagram-brand-value/
Brand Finance, Brand value of Instagram worldwide from 2020 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1324427/instagram-brand-value/ (last visited November 10, 2024)
Brand value of Instagram worldwide from 2020 to 2024 (in billion U.S. dollars) [Graph], Brand Finance, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1324427/instagram-brand-value/