Most popular fashion stores among Gen Z in the UK 2024

Published by Statista Research Department, Oct 9, 2024

Primark was the leading fashion store in the UK, based on brand popularity among Generation Z in 2024. The retailer was popular among 58% of internet users, along with H&M.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

Leading fashion stores among Generation Z ranked by brand popularity in the United Kingdom (UK) in 2024

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Source

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Release date

July 2024

Region

United Kingdom

Survey time period

June 2024

Number of respondents

1,248 respondents

Age group

18-64 years

Special properties

Respondents who know the individual brand

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "When it comes to fashion stores, which of the following brands do you like?"

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Topics

Generation Z fashion market in the United KingdomApparel market worldwide Apparel market in the UKFashion e-commerce in the United KingdomGeneration Z fashion in the United States
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