Most popular swimwear and sportswear brands in Germany 2015-2018

Number of customers of the most popular swimwear and sportswear brands (purchase in the last 12 months) in Germany from 2015 to 2018

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Release date

November 2018

Region

Germany

Survey time period

2015 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019

You can find more information on the methodology of the study here.

The question was phrased by the source as follows: "Which brands of swimwear or sportswear have you purchased in the last twelve months?"
(Original German question: "Von welcher/n der folgenden Marken haben Sie in den letzten zwölf Monaten Sportbekleidung/Badebekleidung gekauft?")

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