This graph presents the results of a survey concerning the number of customers of the most popular swimwear and sportswear brands in Germany from 2015 to 2018. During the survey period it was found that in 2018 roughly 12.28 million German-speaking people aged 14 years and older had bought Adidas sportswear or swimwear in the previous twelve months.
Number of customers of the most popular swimwear and sportswear brands (purchase in the last 12 months) in Germany from 2015 to 2018
(in millions)
Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons
The figures refer to the following studies: 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019
You can find more information on the methodology of the study here.
The question was phrased by the source as follows: "Which brands of swimwear or sportswear have you purchased in the last twelve months?" (Original German question: "Von welcher/n der folgenden Marken haben Sie in den letzten zwölf Monaten
Sportbekleidung/Badebekleidung gekauft?")
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 14, 2018). Number of customers of the most popular swimwear and sportswear brands (purchase in the last 12 months) in Germany from 2015 to 2018 (in millions) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/412884/most-popular-swimwear-and-sportswear-brands-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of customers of the most popular swimwear and sportswear brands (purchase in the last 12 months) in Germany from 2015 to 2018 (in millions)." Chart. November 14, 2018. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/412884/most-popular-swimwear-and-sportswear-brands-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2018). Number of customers of the most popular swimwear and sportswear brands (purchase in the last 12 months) in Germany from 2015 to 2018 (in millions). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/412884/most-popular-swimwear-and-sportswear-brands-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of Customers of The Most Popular Swimwear and Sportswear Brands (Purchase in The Last 12 Months) in Germany from 2015 to 2018 (in Millions)." Statista, Statista Inc., 14 Nov 2018, https://www.statista.com/statistics/412884/most-popular-swimwear-and-sportswear-brands-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Number of customers of the most popular swimwear and sportswear brands (purchase in the last 12 months) in Germany from 2015 to 2018 (in millions) Statista, https://www.statista.com/statistics/412884/most-popular-swimwear-and-sportswear-brands-germany/ (last visited October 31, 2024)
Number of customers of the most popular swimwear and sportswear brands (purchase in the last 12 months) in Germany from 2015 to 2018 (in millions) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 14, 2018. [Online]. Available: https://www.statista.com/statistics/412884/most-popular-swimwear-and-sportswear-brands-germany/
