In 2023, the leading advertiser in Germany in terms of effectiveness was Aldi, scoring 86.6 points in the ranking. It was followed by the AHR Valley Wine Region with 72.4 points and the Volkswagen Group, with 69.1 points.
Most effective advertisers in Germany in 2023
(index score)
The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2024 rankings reflect the results of award shows that ran in 2023)."
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WARC. (March 11, 2024). Most effective advertisers in Germany in 2023 (index score) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/518567/best-advertisers-in-germany/
WARC. "Most effective advertisers in Germany in 2023 (index score)." Chart. March 11, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/518567/best-advertisers-in-germany/
WARC. (2024). Most effective advertisers in Germany in 2023 (index score). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/518567/best-advertisers-in-germany/
WARC. "Most Effective Advertisers in Germany in 2023 (Index Score)." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/518567/best-advertisers-in-germany/
WARC, Most effective advertisers in Germany in 2023 (index score) Statista, https://www.statista.com/statistics/518567/best-advertisers-in-germany/ (last visited October 31, 2024)
Most effective advertisers in Germany in 2023 (index score) [Graph], WARC, March 11, 2024. [Online]. Available: https://www.statista.com/statistics/518567/best-advertisers-in-germany/