Number of agritourism establishments in Italy 2012-2023

The number of agritourism establishments in Italy grew by 2.5 percent in 2023 over the previous year, reaching just under 20,000. Over the period considered, the number of agritourism establishments in the country peaked at nearly 20,300 in 2018. 

How many people visit agritourism establishments in Italy?

In 2023, the number of arrivals in agritourism establishments in Italy, including inbound and domestic visitors, exceeded 4.5 million, the highest figure reported to date. As the number of visits peaked in 2023, the number of overnight stays in Italian agritourism businesses followed the same trend, totaling nearly 17 million that year.

Has tourism in Italy recovered from the COVID-19 pandemic?

In 2023, the number of international tourist arrivals in Italy reached almost 60 million, experiencing a sharp annual increase, but not yet fully recovering from the impact of COVID-19. Meanwhile, the number of domestic trips in Italy also remained below pre-pandemic levels, decreasing by around six percent from 2022.