Pinterest - Statistics & Facts

Pinterest - Statistics & Facts

Statistics and facts about Pinterest

According to comScore, social networking site Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics; a significant feat especially when considering that during much its initial launch and growth, the site was invitation-only. Pinterest’s U.S. audience is a strong example for women’s growing presence in not only social media but also e-commerce, most importantly mobile and social commerce. The social site’s strong user engagement with popular topics and themes such as fashion, home, garden and DIY and subsequently, relevant brands, forms the basis for its leading position in the area of social commerce.

During the first quarter of 2014, North America had the highest usage penetration with 33 percent of the internet users having an account. Overall, 56 percent of the global users were female.

According to recent statistics, 47.66 million U.S. visitors accessed the site in July 2015. The social network’s audience in the country is predominantly female and increasingly mobile. During a May 2014 survey it was found that 22.5 percent among the U.S. users visited the social network a few times per week.

Recent survey of U.S. high school graduates found that Pinterest had a daily usage rate of 19 percent within the age group. However, when compared among the users of various education levels, the site was found mostly by users with an education level higher than the college. The age group of 18 to 34 observed the highest share of the Pinterest users.

Data published in May 2015 reveals that 45 percent of global marketers used Pinterest for company marketing purposes and 18 percent of the U.S. digital buyers used Pinterest to promote brands or products they were satisfied with. Many retailers and online shops have already started to maintain their own Pinterest account, creating an active and accessible brand presence via custom pinboards and customer interaction. A survey of U.S. Pinterest users found that an increasing amount of pinners looked up pinned items in-store, the most popular reason was to look up ingredients for a recipe and supplies needed for a project.

Picture: Pinterest

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