Streaming Services

Video streaming Still Has Room to Grow

Apple is unveiling its own streaming service and news subscription platform today at company event. They have released teaser content, but there is still much to learn about the content options and prices.

The tech behemoth, known for iPhones and laptops, is pivoting its business model to focus more on services. Apple may be making a wise decision by trying its hand at the streaming service market. According to Statista’s Digital Market Outlook, the streaming service market is far from saturated. The Americas have the most developed streaming market. Out of the whole population, four in ten already use a streaming service. The European market is about half the size, with about two in ten people using a streaming service. Overall, the four-year forecast proves that there is still more room to grow for all regions.

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This chart shows the estimated share of SVoD users in the total population.

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Leading video streaming services in Spain 2022, by number of subscribers
Video streaming services monthly subscription price in the U.S. 2023
Monthly subscription prices of Disney's video streaming offers in the U.S. 2023
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Number of video streaming subscriptions used in the U.S. 2023, by income
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Number of video streaming subscriptions used in the U.S. 2023, by generation
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Households with cable or video streaming subscription Philippines 2022, by type

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