Apple Aims to Shake Up the Crowded Streaming Market
Apple enters a market that is already highly competitive and where there is little room for differentiation. However, it is also a market in which no player has managed to build a subscriber base that is too large for Apple to challenge. If Apple manages to convince only a fraction of the hundreds of millions of Apple device users to give its new service a try, Apple Music will be in contention for the market lead.
Today’s chart shows which music streaming services people in the United States currently use. It is based on a survey conducted by Edison Research earlier in 2015 (before the launch of Tidal).
This chart illustrates the adoption of music streaming services in the United States.