Why Everyone Wants a Piece of the Streaming Pie
Executives at music streaming companies such as Spotify, Tidal and Pandora were probably left with mixed emotions after yesterday’s events at Apple’s Worldwide Developers Conference. On the one hand the already crowded music streaming market just got even more competitive, but on the other hand it seems clearer than ever that streaming is the future of music consumption now that Apple decided to throw its hat into the ring.
So why does everyone want a piece of the streaming pie? Well besides vinyl, which continues to do well in a niche of its own, streaming is the only segment of the music market that is not shrinking right now. In fact, worldwide streaming revenues increased by almost 40 percent last year as the number of subscribers grew from 28 million in 2013 to 41 million by the end of last year. According to IFPI, ad-supported and subscription-based streaming accounted for 32 percent of digital music revenues in 2014, up from just 9 percent in 2008.
In Apple’s case however, the decision to join the subscription-streaming market is probably less about getting a piece of the $2 to $3 billion streaming market and more about tying customers to its own devices. If streaming is what people want and Apple can deliver a compelling service that works seamlessly across all of its devices, it might help Apple not only to protect its core hardware business but to grow it.
- Digital music revenue in the U.S. by source 2010-2019Digital music revenue in the U.S. by source 2010-2019
- Digital Market Outlook: digital music ARPU in the UK 2015-2021, by formatDigital Market Outlook: digital music ARPU in the UK 2015-2021, by format
- Digital Market Outlook: digital music revenue change in the UK 2016-2021, by formatDigital Market Outlook: digital music revenue change in the UK 2016-2021, by format
- Album unit sales in the United Kingdom (UK) 2008-2016, by formatAlbum unit sales in the United Kingdom (UK) 2008-2016, by format
- Music industry revenue in the Netherlands 2012-2020Music industry revenue in the Netherlands 2012-2020
- Music industry revenue in Denmark from 2011-2020Music industry revenue in Denmark from 2011-2020
- Digital Market Outlook: digital music revenue in European countries 2016Digital Market Outlook: digital music revenue in European countries 2016
- Music single unit sales in the United Kingdom (UK) 2008-2015, by formatMusic single unit sales in the United Kingdom (UK) 2008-2015, by format
- Who may use the "Chart of the Day"?
- The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.
- Which topics are covered by the "Chart of the Day"?
- The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
- Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific
Charts of the Day, please contact Robin Hüdepohl