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Streaming service usage in the U.S. 2017

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Share of consumers who have a subscription to an on-demand video service in the United States in 2016 and 2017

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About This Statistic

This statistic provides data on the share of consumers who have a subscription to an on-demand video service in the United States in 2016 and 2017. According to the source, 50 percent of consumers had a Netflix subscription in 2017. In the first quarter of 2017, the number of Netflix streaming subscribers in the United States passed the 50 million mark for the first time. This means that 54 percent of all TV households in the country had a Netflix subscription in 2017, up from 28 percent in 2011.

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Number of Netflix streaming subscribers worldwide 2011-2017

Number of Netflix streaming subscribers worldwide 2011-2017

Netflix's annual revenue 2002-2016

Netflix's annual revenue 2002-2016

Netflix user share among internet users in the U.S. Q1 2015, by age

Netflix user share among internet users in the U.S. Q1 2015, by age

Netflix: net income 2000-2016

Netflix: net income 2000-2016

Number of Netflix DVD subscribers in the U.S. 2011-2017

Number of Netflix DVD subscribers in the U.S. 2011-2017

Canada: number of Netflix subscribers 2011-2015

Canada: number of Netflix subscribers 2011-2015

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Statistics on "Netflix"

Global overview

The most important statistics

Netflix's annual revenue from 2002 to 2016 (in million U.S. dollars)Netflix's annual revenue 2002-2016
Netflix subscription revenue worldwide in 2010 and 2020 (in billion U.S. dollars)Netflix subscription revenue 2010-2020
Netflix's net income from 2000 to 2016 (in million U.S. dollars)Netflix: net income 2000-2016
Netflix's streaming content obligations from 2010 to 2016, by type (in million U.S. dollars)Netflix's streaming content obligations 2010-2016, by type
Netflix's streaming programming costs worldwide from 2012 to 2017, by type (in million U.S. dollars)Netflix's streaming programming costs 2012-2017, by type
Number of Netflix employees in 2015 and 2016, by typeNetflix: employee count 2016
Number of households subscribing to Netflix worldwide from 2010 to 2020 (in millions)Number of Netflix households worldwide 2010-2020
Number of Netflix streaming subscribers worldwide from 3rd quarter 2011 to 2nd quarter 2017 (in millions)Number of Netflix streaming subscribers worldwide 2011-2017

U.S. financial data

The most important statistics

Distribution of movie and TV rental market revenue in the United States from 2012 to 2016, by sourceDistribution of movie and TV rental market revenue in the U.S. 2012-2016, by source
Estimated streaming revenues of Netflix in the United States from 2008 to 2020 (in million U.S. dollars)Netflix: streaming revenues in the U.S. 2008-2020
Revenue generated by Netflix with subscription video on demand (SVoD) services in North America in 2016 and 2021 (in billion U.S. dollars)Netflix SVoD revenue in North America 2016-2021
Netflix advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)Netflix: ad spend in the U.S. 2012-2014
Leading Netflix subscription video-on-demand markets in the United States as of February 2015U.S. markets with highest Netflix SVOD access rate 2015

U.S. user data

The most important statistics

Share of consumers who have a subscription to an on-demand video service in the United States in 2016 and 2017Streaming service usage in the U.S. 2017
Share of Netflix users among over-the-top (OTT) video services users in the United States from 2015 to 2020U.S. Netflix user share among OTT users 2015-2020
Number of paying SVoD Netflix subscribers in North America in 2015 and 2021 (in millions)Number of Netflix subscribers in North America 2016-2021
Number of Netflix users in the United States from 2015 to 2020 (in millions)Number of Netflix users in the U.S. 2015-2020
Number of Netflix DVD subscribers in the United States from 3rd quarter 2011 to 2nd quarter 2017 (in millions)Number of Netflix DVD subscribers in the U.S. 2011-2017
Share of internet users who use Netflix in the United States in 1st quarter of 2015, by genderNetflix user share among internet users in the U.S. Q1 2015, by gender
Share of internet users who use Netflix in the United States in 1st quarter of 2015, by age groupNetflix user share among internet users in the U.S. Q1 2015, by age
Share of Netflix subscribers who streamed video content from Netflix in 2012 and 2015, by frequencyNetflix usage among U.S. subscribers 2012-2015

Canada overview

The most important statistics

Estimated streaming revenues of Netflix in Canada from 2010 to 2020 (in million U.S. dollars)Netflix: streaming revenues in Canada 2010-2020
Number of Netflix paying streaming subscribers in Canada from 4th quarter 2011 to 4th quarter 2015 (in millions)Canada: number of Netflix subscribers 2011-2015
Percentage of Netflix subscribers in Canada from 2014 to 2015, by region Netflix reach in Canada 2014-2015, by region
Percentage of consumers in Canada who subscribed to Netflix from 2014 to 2015, by age groupShare of Canadians subscribing to Netflix 2014-2015, by age
Percentage of consumers with Netflix subscription in Canada from 2012 to 2015, by household typeShare of Canadians with Netflix subscription 2012-2015, by household type
Penetration rate of Netflix subscribers in Canada from 2012 to 2016, by subscriber's languageCanada Netflix subscriber penetration 2012-2016, by language

Own content

The most important statistics

Amount of content available on Netflix in selected countries as of January 2016, by content typeNetflix content availability 2016, by country
Awareness of Netflix original programming in the United States as of July 2014Awareness of Netflix original programs in the U.S. 2014
Number of viewers of selected original series on Netflix, Amazon and Hulu in the United States between September 2015 and May 2016 (in millions)Viewership of Netflix, Amazon and Hulu TV series 2015-2016
Number of viewers of selected Netflix series in the United States in 2016Netflix series viewership 2016
Extent to which Netflix subscribers in the United States have viewed Netflix original programming as of August 2015Netflix original programming consumption among U.S. subscribers 2015
Number of nominations and wins for Netflix original programs at the Primetime Emmy Awards from 2013 to 2017Emmy Awards: number of Netflix nominations and wins 2013-2017
Distribution of streaming audience of selected TV shows in the United States as of May 2016, by ageStreaming audience of TV shows in the U.S. 2016, by age

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