
SVOD service user shares in the U.S. 2015-2022
The number of Netflix streaming subscribers in the United States passed the 70 million mark for the first time in early 2020.
According to the most recent data, 83 percent of consumers in the United States were using a subscription video-on-demand service in 2022, an increase of nearly 20 percent in five years. It is no secret that one of the most popular platforms (and certainly the one with the most U.S. subscribers) is Netflix.