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Streaming service usage in the U.S. 2017

Share of consumers who have a subscription to an on-demand video service in the United States in 2017

by Statista Research Department, last edited May 21, 2019

Streaming service usage in the U.S. 2017

According to the most recent data, 50 percent of consumers in the United States had a Netflix subscription in the first quarter of 2017. During the same time period, the number of Netflix streaming subscribers in the United States passed the 50 million mark for the first time. This means that 54 percent of all TV households in the country had a Netflix subscription in 2017, up from 28 percent in 2011.
Netflix in the U.S.

To say Netflix has the monopoly on the U.S. streaming market would be an understatement, and with a wealth of original content appearing all the time, Netflix’s appeal is built to last. Data shows that Netflix has more than double the number of subscribers than Hulu and Amazon in the U.S., leaving services such as HBO Now, Showtime and CBS All Access trailing far behind.

To make matters even better for Netflix, its subscriber base is receptive to monthly cost increases, with the vast majority of surveyed subscribers saying that they would keep Netflix even if the price increased by five dollars per month. In fact, most consumers are happy to pay up to 20 dollars per month for any streaming service. So, despite the media hype surrounding Netflix’s subscription fee increases in early 2019, it looks like the company has little to worry about in terms of its user base.

Share of consumers who have a subscription to an on-demand video service in the United States in 2017

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by Statista Research Department, last edited May 21, 2019

According to the most recent data, 50 percent of consumers in the United States had a Netflix subscription in the first quarter of 2017. During the same time period, the number of Netflix streaming subscribers in the United States passed the 50 million mark for the first time. This means that 54 percent of all TV households in the country had a Netflix subscription in 2017, up from 28 percent in 2011.
Netflix in the U.S.

To say Netflix has the monopoly on the U.S. streaming market would be an understatement, and with a wealth of original content appearing all the time, Netflix’s appeal is built to last. Data shows that Netflix has more than double the number of subscribers than Hulu and Amazon in the U.S., leaving services such as HBO Now, Showtime and CBS All Access trailing far behind.

To make matters even better for Netflix, its subscriber base is receptive to monthly cost increases, with the vast majority of surveyed subscribers saying that they would keep Netflix even if the price increased by five dollars per month. In fact, most consumers are happy to pay up to 20 dollars per month for any streaming service. So, despite the media hype surrounding Netflix’s subscription fee increases in early 2019, it looks like the company has little to worry about in terms of its user base.