About This Statistic
This statistic provides data on the share of consumers who have a subscription to an on-demand video service in the United States in 2016 and 2017. According to the source, 50 percent of consumers had a Netflix subscription in 2017. In the first quarter of 2017, the number of Netflix streaming subscribers in the United States passed the 50 million mark for the first time. This means that 54 percent of all TV households in the country had a Netflix subscription in 2017, up from 28 percent in 2011.