Halloween

Halloween: America's Hair-Raising Spending Levels

It's a long-running tradition and here comes this year's Statista giant chart about Halloween expenditure in the United States! This year, 68 percent of people in the U.S. are planning to celebrate and as well as having a headache on Friday morning, most revellers will have a lighter wallet. On average, each American participating in Halloween will spend $83.26, according to the National Retail Federation with men ($96.13) spending more than women ($76.92.

Halloween is a major occasion for the American economy and this year, total spending is expected to reach $8.8 billion. That's quite a contrast to a decade ago when people collectively spent $4.8 billion amid the financial crisis. When it comes to how Americans plan to celebrate this year, the NRF found that 69 percent will hand out candy while 47 percent plan to wear a costume. The most popular adult cosumes this year are the witch, vampire and superhero.

Description

This chart shows key retail facts about Halloween in 2019.

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Planned annual Halloween expenditure in the United States from 2005 to 2026 (in billion U.S. dollars)
Planned annual Halloween expenditure in the United States in 2025, by item (in billion U.S. dollars)
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How much do you plan to spend on Halloween for costumes (for yourself, children, etc.)?
Halloween costume expenditure in the United States from 2010 to 2017, by type (in billion U.S. dollars)*
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How much do you plan to spend on Halloween for activities (e.g. hounted house, party)?
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How much do you plan to spend on Halloween for decorations?

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