Halloween costume expenditure in the U.S. 2010-2017, by type

No Halloween celebration is complete without Halloween costumes. In 2017, consumers in the United States spent around 1.68 billion U.S. dollars on adult Halloween costumes, up from 1.54 billion U.S. dollars in the previous year.

Halloween Expenditure in the U.S.

In the United States, Halloween is a great excuse to dress up in costumes, eat candy, and watch scary movies. It is estimated that consumers in the United States planned to spend around nine billion U.S. dollars on Halloween in 2018. However, this is a relatively small figure compared to other seasonal events such as the winter holidays or the back-to-school season. Halloween costumes make up the largest part of Halloween expenditures in the U.S., followed by decorations and candy.

Trick or Treating in the U.S.

For children and teenagers in the United States, going trick-or-treating is probably the most highly anticipated Halloween activity. Around half of American adults planned to hand out candy to trick-or-treaters on Halloween, while 15 percent are undecided, according to 2017 survey results. The most popular type of candy to hand out to trick-or-treaters in the U.S. was chocolate bars, followed by soft or chewy candy.

Halloween costume expenditure in the United States from 2010 to 2017, by type (in billion U.S. dollars)*

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Release date

September 2016


United States

Survey time period

2010 to 2017

Supplementary notes

* Halloween expenditure as of September 1st.
Figures have been rounded.

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Statistics on "Halloween in the U.S."

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