Halloween in the U.S. - Statistics & Facts

Key insights

Most used type of retail store for Halloween purchases in the U.S.
Discount stores
Share of U.S. Gen Z shoppers who used TikTok as a source of Halloween costume inspiration
Share of Americans planning to decorate their home or yard for Halloween

Editor’s Picks Current statistics on this topic

Further recommended statistics

Consumer expenditure

Consumer behavior

Halloween product shopping

Pumpkin production & consumption


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