Annual Halloween expenditure in the U.S. 2021, by item

In 2021, consumers in the United States expected to spend a combined total of roughly three billion U.S. dollars on trick-or-treat candy for the Halloween season. Americans were planning to spend the most on spooky outfits and costumes, namely about three billion U.S. dollars in total or just under 35 U.S. dollars per person.

Halloween participation

In 2021, about two-thirds of individuals surveyed in the United States said they planned to celebrate Halloween and/or participate in Halloween activities. This is a noteworthy increase in participation compared to Halloween 2020, a period that was still severely affected by the coronavirus (COVID-19) pandemic. That said, 2021’s participation figures were still lower compared to previous years.

Halloween celebration plans

To honor the spooky season, some two-thirds of Americans planned to hand out candy to trick-or-treaters, making it the most prevalent way in which people planned to celebrate Halloween. Many people also planned to dress up and carve out a pumpkin to get in the Halloween spirit. Although men and women planned to partake in the same activities by and large, a higher share of men wanted to throw a party, while more women wanted to decorate their home or yard.