In 2023, consumers in the United States expected to spend a combined total of just over three and a half billion U.S. dollars on trick-or-treat candy for the Halloween season. Americans were planning to spend the most on spooky outfits and costumes, namely about 4.1 billion U.S. dollars in total or just under 37 U.S. dollars per person.
Halloween participation
In 2023, more than 70 percent of individuals surveyed in the United States said they planned to celebrate Halloween and/or participate in Halloween activities. This is a noteworthy increase in participation compared to Halloween 2020, a period that was severely affected by the coronavirus (COVID-19) pandemic. Interestingly, 2023’s participation figures were higher than pre-COVID-19 figures.
Halloween plans
To honor the spooky season in 2022, some two-thirds of Americans planned to hand out candy to trick-or-treaters, making it the most prevalent way in which people planned to celebrate Halloween. Many people also planned to dress up and carve out pumpkins to get in the Halloween spirit. Given the movie's success, it comes to no surprise that many adults planned to dress up as Barbie in 2023.
Planned annual Halloween expenditure in the United States in 2023, by item
(in billion U.S. dollars)
Characteristic
Planned expenditure in billion U.S. dollars
Costumes (including children's and pet's costumes)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
National Retail Federation. (September 20, 2023). Planned annual Halloween expenditure in the United States in 2023, by item (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/275736/annual-halloween-expenditure-in-the-us-by-item/
National Retail Federation. "Planned annual Halloween expenditure in the United States in 2023, by item (in billion U.S. dollars)." Chart. September 20, 2023. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/275736/annual-halloween-expenditure-in-the-us-by-item/
National Retail Federation. (2023). Planned annual Halloween expenditure in the United States in 2023, by item (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/275736/annual-halloween-expenditure-in-the-us-by-item/
National Retail Federation. "Planned Annual Halloween Expenditure in The United States in 2023, by Item (in Billion U.S. Dollars)." Statista, Statista Inc., 20 Sep 2023, https://www.statista.com/statistics/275736/annual-halloween-expenditure-in-the-us-by-item/
National Retail Federation, Planned annual Halloween expenditure in the United States in 2023, by item (in billion U.S. dollars) Statista, https://www.statista.com/statistics/275736/annual-halloween-expenditure-in-the-us-by-item/ (last visited September 19, 2024)
Planned annual Halloween expenditure in the United States in 2023, by item (in billion U.S. dollars) [Graph], National Retail Federation, September 20, 2023. [Online]. Available: https://www.statista.com/statistics/275736/annual-halloween-expenditure-in-the-us-by-item/