Halloween in the United States by the Numbers

Americans will spend a whopping $7.4 billion on Halloween products in 2014, according to the National Retail Federation. $2.8 billion will be spent on costumes, of which the animal, Batman character and witch are going to be the most popular. Americans are also planning on splashing out a whopping $350 million on costumes for their pets. Most pets you see walking the streets on Halloween night will be dressed as pumpkins, hot dogs and devils!

78 percent of people in the United States plan on dressing up this year, with 20 percent making costumes by themselves. In 2013, 158 million people celebrated Halloween in the US and this will rise to 162 million in 2014. Average expenditure will come to $87 for young adults compared to $77.52 in total. Nearly 47 percent are going to decorate their home or yard while 33.4 percent will throw or attend a party. 77.1 percent of Americans plan to hand out candy to trick or treaters.

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This chart provides key facts about Halloween in the United States

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Halloween costume expenditure in the United States from 2010 to 2017, by type (in billion U.S. dollars)*
Planned annual Halloween expenditure in the United States from 2005 to 2026 (in billion U.S. dollars)
Planned annual Halloween expenditure in the United States in 2025, by item (in billion U.S. dollars)
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How much consumers in the United States typically spend per Halloween costume in 2024 (in U.S. dollars)
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How much do you plan to spend on Halloween for costumes (for yourself, children, etc.)?
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How much do you plan to spend on Halloween costumes and/or decorations this year?

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