Where can we get our fix? Mass market outlets held strong as the main route to candy land, for both Christmas and Valentine's Day. Marketers did their part to bring in the sales. The Hershey Company accounted for 32.4 percent of all seasonal candy advertising support in 2013.
And the investment seems to be paying off. Recent statistics show that individual Americans planned to spend on average 22.37 U.S. dollars on candy for Halloween 2013, coming in second expense-wise only to their costume. This accounts for the 2.08 billion U.S. dollars in Halloween candy expenditure that year.
Whether chocolate or otherwise, seasonal candy has made a solid sales impression over the last few years. It seems that candy is just one more reason for the season.