Candy canes, candy corn, candy hearts: whether Christmas or Easter, Halloween or Valentine’s day, every holiday has its trademark sweet, and customers are more than happy to hand over the money for a bit of holiday cheer. Seasonal candy sales accounted for 57 million U.S. dollars in sales in the United States in 2013. The Easter bunny can be thanked for the highest share of these sales, with the largest percent of seasonal candy being sold at Easter.
Where can we get our fix? Mass market outlets held strong as the main route to candy land, for both Christmas and Valentine's Day. Marketers did their part to bring in the sales. The Hershey Company accounted for 32.4 percent of all seasonal candy advertising support in 2013.
And the investment seems to be paying off. Recent statistics show that individual Americans planned to spend on average 22.37 U.S. dollars on candy for Halloween 2013, coming in second expense-wise only to their costume. This accounts for the 2.08 billion U.S. dollars in Halloween candy expenditure that year.
Whether chocolate or otherwise, seasonal candy has made a solid sales impression over the last few years. It seems that candy is just one more reason for the season.
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