Apple Aims to Shake Up the Crowded Streaming Market

Tomorrow at 11 AM ET, Apple will begin its quest to shake up the music industry with the launch of its highly-anticipated streaming service Apple Music. The service will complement features similar to those of competing services such as Spotify and Tidal with elements of human curation and a 24/7 global radio station named Beats 1.
Apple enters a market that is already highly competitive and where there is little room for differentiation. However, it is also a market in which no player has managed to build a subscriber base that is too large for Apple to challenge. If Apple manages to convince only a fraction of the hundreds of millions of Apple device users to give its new service a try, Apple Music will be in contention for the market lead.

Today’s chart shows which music streaming services people in the United States currently use. It is based on a survey conducted by Edison Research earlier in 2015 (before the launch of Tidal).