Spotify Is Keeping Pace With Apple's Music's Growth
Apple Music hits 20 million subscribers
While Apple Music’s growth is still remarkable, what’s even more impressive is the fact that Spotify is keeping pace with Apple Music in terms of subscriber growth. When Apple launched its service in June 2015, Spotify had 20 million paying subscribers and some experts predicted that Apple Music might catch up with the market leader in 2016. Now that Apple Music has 20 million paying users, Spotify is already beyond 40 million and has yet to show signs of slowing down.
What is becoming clear is the fact that the streaming market is quickly turning into a two-horse race. Spotify and Apple Music are already way ahead of the competition and the gap is only growing.
This chart compares the subscriber growth of Apple Music and Spotify since June 2015.