Google Play Music is officially starting the process of shutting down their service in August, with plans to completely close down servers by December. Low number of users and an inability to capture market share from stiff competition like Spotify and Amazon Music left Google with the difficult choice to end the service in a similar fashion to failed social media platform Google+.
According to data collected in 2019 and 2020 from AudienceProject, just 12 percent of respondents said they had used Google’s music streaming service in the last week. That’s compared to 49 percent responding with Spotify, 33 percent saying Pandora and 32 percent saying Amazon Music.
Starting in August, Google Play Music users will no longer be able to upload or download music through the service. Streaming services will be shut down in September and October, and all music collections users have will be deleted by December. Users still have plenty of time to transfer their collection to YouTube Music – also owned by Google.