Halloween
Halloween Is Frightfully Lucrative
171 million Americans are going to celebrate Halloween this year and they are going to spend a lot of money in the process. This year, total spending in the U.S. is going to reach $8.4 billion, an all-time high according to the National Retail Federation. 70 percent of people are going to hand out candy on October 31, while 45.6 percent will carve a pumpkin. You can find some more exciting Halloween facts on our infographic below!
Planned annual Halloween expenditure in the United States from 2005 to 2026 (in billion U.S. dollars)
Planned annual Halloween expenditure in the United States in 2026, by item (in billion U.S. dollars)
Halloween costume expenditure in the United States in 2026, by type (in billion U.S. dollars)
Consumer spending on Halloween candy in the United States from 2017 to 2025 (in billion U.S. dollars)
Expected average consumer expenditure on Halloween-related items in the United States in 2026, by category (in U.S. dollars)
Share of people planning to participate in Halloween activities in the United States from 2015 to 2026
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