TUI brand profile in Germany 2022
When it comes to travel portal users, brand awareness of TUI is at 88% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TUI in Germany?
In total, 28% of German travel portal users say they like TUI. However, in actuality, among the 88% of German respondents who know TUI, 32% of people like the brand.
What is the usage share of TUI in Germany?
All in all, 13% of travel portal users in Germany use TUI. That means, of the 88% who know the brand, 15% use them.
How loyal are the users of TUI?
Around 12% of travel portal users in Germany say they are likely to use TUI again. Set in relation to the 13% usage share of the brand, this means that 92% of their users show loyalty to the brand.
What's the buzz around TUI in Germany?
In August 2022, about 14% of German travel portal users had heard about TUI in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around TUI in Germany.
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