What are the most popular holidays for UK tourists?City breaks have been popular among holiday travelers from the UK for many years, after budget airlines opened the market for short breaks to European cities. Brits however are largely sun seekers, with demand for beach holidays still high. For longer vacations (of four nights or more), UK travelers often choose countries in Europe with warmer climates. Spain continues to rank as the most visited holiday destination abroad, followed by France and Italy in 2019.
Many residents also opt to holiday at home. UK adults take an average of two ‘staycations’ per year. The impact of the coronavirus pandemic (COVID-19) on travel also made it more likely for holidaymakers to stay at home for their break in 2020, although it’s yet to be seen whether it will cause this average to increase.