Hotel / private accommodation online bookings by brand in Japan 2023

We asked Japanese consumers about "Hotel / private accommodation online bookings by brand" and found that "Rakuten Travel" takes the top spot, while "Tripadvisor" is at the other end of the ranking.
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Hotel / private accommodation online bookings by brand in Japan as of December 2023

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Number of respondents

630 respondents

Age group

18-64 years

Special properties

respondents who booked hotels, vacation apartments or houses online in the past 12 months (Mobility, Travel)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "From which of these online providers have you booked an accommodation – hotel or private accommodation – in the past 12 months (website or app)?"

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