With nearly 458 million online visits in March 2022, booking.com was the most visited travel and tourism website worldwide in that month. Booking’s web page was followed by tripadvisor.com and airbnb.com, with roughly 144 million and 92 million visits, respectively.
Popular online travel agencies in the U.S.
Online travel agencies (OTAs), such as Booking and Expedia, offer a wide variety of services including online hotel bookings, flight reservations, and car rentals. According to the Statista Global Consumer Survey, when looking at flight search engine online bookings by brand in the United States, Booking.com was the most popular option when it came to making online flight reservations as of March 2022. Meanwhile, when focusing on hotel and private accommodation online bookings in the U.S., Hotels.com and Booking.com were the most popular brands, followed by Expedia and Airbnb.
Impact of COVID-19 on online travel agencies
As countries worldwide imposed travel restrictions to address the coronavirus (COVID-19) pandemic, most travelers had to cancel or reschedule their trips and online travel agencies experienced a dramatic reduction in bookings. Due to the impact of COVID-19, the revenue of Expedia Group Inc., for example, more than halved in 2020 over the previous year. It then rose by 65 percent in 2021 but remained below pre-pandemic levels. Similarly, the revenue of Booking.com fell by over eight billion U.S. dollars during the first year of the pandemic, then experienced a 62 percent annual increase in 2021.
Most visited travel and tourism websites worldwide as of March 2022
(in million visits)
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SimilarWeb. (March 31, 2022). Most visited travel and tourism websites worldwide as of March 2022 (in million visits) [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/1215457/most-visited-travel-and-tourism-websites-worldwide/
SimilarWeb. "Most visited travel and tourism websites worldwide as of March 2022 (in million visits)." Chart. March 31, 2022. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/1215457/most-visited-travel-and-tourism-websites-worldwide/
SimilarWeb. (2022). Most visited travel and tourism websites worldwide as of March 2022 (in million visits). Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/1215457/most-visited-travel-and-tourism-websites-worldwide/
SimilarWeb. "Most Visited Travel and Tourism Websites Worldwide as of March 2022 (in Million Visits)." Statista, Statista Inc., 31 Mar 2022, https://www.statista.com/statistics/1215457/most-visited-travel-and-tourism-websites-worldwide/
SimilarWeb, Most visited travel and tourism websites worldwide as of March 2022 (in million visits) Statista, https://www.statista.com/statistics/1215457/most-visited-travel-and-tourism-websites-worldwide/ (last visited May 18, 2022)
