Most popular travel and tourism websites worldwide 2022

In October 2022, booking.com was the most visited travel and tourism website worldwide. That month, Booking’s web page recorded roughly 511 million visits. Tripadvisor.com and airbnb.com followed in the ranking, with around 150 million and 93 million visits, respectively.

Popular online travel agencies in the U.S.

Online travel agencies (OTAs), such as Booking and Expedia, offer a wide variety of services including online hotel bookings, flight reservations, and car rentals. According to Statista Global Consumer Survey, when looking at flight search engine online bookings by brand in the United States, Expedia was the most popular option when it came to making online flight reservations as of September 2022. Meanwhile, when focusing on hotel and private accommodation online bookings in the U.S., Booking.com was the most popular brand, followed by Expedia and Hotels.com.

Impact of COVID-19 on online travel agencies

As countries worldwide imposed travel restrictions to address the coronavirus (COVID-19) pandemic, most travelers had to cancel or reschedule their trips and online travel agencies experienced a dramatic reduction in bookings. Due to the impact of COVID-19, the revenue of Expedia Group Inc., for example, more than halved in 2020 over the previous year. It then rose by 65 percent in 2021 but remained below pre-pandemic levels. Similarly, the revenue of Booking.com fell by over eight billion U.S. dollars during the first year of the pandemic, then experienced a 62 percent annual increase in 2021.