Energy Drink Brands

Monster brand profile in the U.S.

Monster’s brand awareness of 88 percent among U.S. energy drinks consumers leaves little to be desired. The brand reaches their audience in all generations from Gen Z to Baby Boomers and impresses with a media buzz of 37 percent among Millennials energy drinks consumers, meaning 37 percent had heard of Monster on social media, in the media or in advertising in the past three months before the survey.

Monster Energy is a brand of the Monster Beverage Corporation. For information on the company, consider the Monster Beverage Corporation company profile at Statista Consumer Insights.

Brand KPI profile

And now for some monstrous brand KPIs

Monster’s brand awareness of 88 percent among U.S. energy drink consumers is nothing but impressive, as is the brand’s popularity score of 44 percent int that same group. Around 40 percent in the energy drinks audience drink Monster, while a buzzing 34 percent had noticed the neon green Monster on social media, in the media, or in advertising in the past three months before the survey.

Generations

Millennials are Monster

Monster reaches an outstanding brand awareness among energy drink consumers from Gen Z (87 %) to Baby Boomers (89 %). Nevertheless, the younger generations stand out when it comes to popularity, consumption, loyalty, and buzz. While 48 percent of the Millenials energy drink audience like Monster, 45 percent drink it. Especially noteworthy are an impressive 37 percent of them who had noticed Monster on social media, in the media or in advertising in the three months before our exclusive survey.

Life Values

Monster consumers value being successful

A happy relationship is the most important aspect in life to consumers of Monster energy drinks, with 51 percent picking it as one of their three most important aspects. Compared to non-consumers of the brand, a significant difference shows in the importance of being successful. While success is among the most important aspects in life for 43 percent of Monster drinkers, it's 5 percent less among non-customersof the brand.

Published August 4, 2023

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