- Men's, women's and children's clothing (from 4 years)
- Leather goods (e.g. leather bags, suitcases, purses and briefcases)
- Shoes and shoe care products (e.g. cleaning products)
- Accessories (e.g. hats, scarves and gloves),
- Outdoor and sports clothing
- Outdoor and sports shoes
- Baby and children’s clothes
Fashion eCommerce report 2019
Statista Digital Market OutlookDownload
Revenue Revenue Growth
in the Fashion market in million US$ in percent
- Revenue Growth
Users Penetration Rate
in the Fashion market in millions in percent
- Penetration Rate
In the Fashion segment, the global online share of revenues already reached 20% in 2018, but the segment’s growth will continue in the next years, driven by East and Southeast Asia regions with their growing middle class and lagging offline shopping infrastructure. One of the leading trends is the direct integration of shopping functionality into the content display on social media, enabling high-speed, "inspire and sell" customer conversion (e.g., Instagram Checkout). The audience is increasingly shifting from desktop to mobile, and improving the mobile browsing and checkout experience is becoming crucial.
in the Fashion market in US$
in the Fashion market in percent
Global Comparison - Revenue
in the Fashion market in million US$
The eCommerce data is based on Statista’s primary research (the Statista Global Consumer Survey), bottom-up modeling, market data from independent databases and third-party sources, the analysis of various key market and macroeconomic indicators, historical developments, current trends, the reported performance indicators of the key market players, and Statista interviews with market experts.
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