Digital Market Outlook

• Revenue
• Average revenue per User (or per Smart Home, per Connected Car)
• Number of Users (or Smart Homes, Connected Cars)
• Penetration
• Demographic segmentation (e.g. for age and income)
• Global comparison
• Market indicators (e.g. internet penetration, smartphone penetration)

• 7 digital verticals (e.g. e-Commerce) are divided into:
• 31 market segments (e.g. e-Commerce -> Fashion) which split into:
• 47 sub-segments: (e.g. e-Commerce -> Fashion -> Apparel).

A complete market overview can be found in our methodology or at the market directory.

Our market data is based on comprehensive mathematical modeling, focusing on a bottom-up approach to derive market sizes and trends by having a deep understanding of the underlying processes and influencing factors. Analyzing the market structure and how monetary value is generated is the key to anticipate new trends and derive realistic estimates.

It also allows us to combine very different types of datasets in order to get a holistic view from different perspectives on the market in terms of infrastructure and preconditions, consumer behavior and social trends or economic development. These data points include statistical macro-data on a country-level, survey-based insights from market research, ongoing screening of the competitor landscape as well as third-party studies and analyses. A brief description of the methodology can be downloaded here.