Digital Market Outlook
The digital future. Made actionable across 90+ markets in over 150 regions.
Methodology
Market Analytics
One of the key advantages in using the Statista platform is to find the reference of the data origin to check the reliability of the source and get further context information.
Most of the data about the global digital economy comes from financial company reports, consumer surveys or analyst estimates. The biggest problem in this context is availability of consistent, comparable and recent data points. Therefore Statista has stepped into Market Analytics to build bridges between different sources, methodologies and survey periods and delivers consistent data points to the most relevant topics.
This allows us to publish not only market sizes and forecasts for digital topics, but also consumer and company related insights of the digital economy.
Statista as your primary source
Our team of experienced analysts and market researchers derives key metrics out of various country-specific and international studies and uses mathematical models to transform and standardize information and enrich the data with additional insights.
In addition to that we conduct our own surveys to show latest trends and consumer behavior regarding a specific topic, always focusing on reliable, representative and continuable results that follow our ambition of giving you immediate access to only the most reliable and trusted statistics available in the market.
Methodology of the Mobility Market Outlook
Digital Market Outlook: Market forecasts and Statistics

Our Approach
We combine the benefits of recent market research and trend scouting.
- Market research & monitoring
- Discover phenomenon
- Identify patterns
- Derive trends
- Determine market impact

Market Analysis and Forecasts
We provide independent, realistic and consistent market sizes and forecasts based on data-focused analysis and multi-causal models based on the latest findings from economic and innovation research.

Our Data Sources
Our forecasts are based on four types of relevant industry data.
- Macro-economic indicators
- Market research
- Key-player analysis & monitoring
- Studies & third-party data

A Deep Dive into the Digital Economy
Our market sizing is based on individual bottom-up approaches and relying on deep-dive analysis of customer behavior, pricing models and company information.
- Market size
- Pricing models
- Customer behavior
- Company information

Contextualized information is the key to get a deep understanding of digital market structure
Contextualized information is the key to get a deep understanding of digital market structure.
- Market development
- Per capita spendings
- User penetration
- Demographic user insights
- Technological progress

Comparability and Performance Indicators
Continuous market monitoring allows us to detect and consider relevant changes along the value chain of digital markets.
- Supply-side
- Product innovation
- Business model innovation
- Demand-side
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