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Toys, Hobby & DIY


  • Toys, babyware (inclusive of baby food and clothing)
  • Sport and outdoor products (e.g. sports equipment, outdoor equipment)
  • Garden products (e.g. flowers and plants) tools, DIY products
  • Hobby and stationary (e.g. musical instruments and office supplies)
  • Other articles (e.g. car parts and adult entertainment products)


  • B2B markets (e.g. Alibaba)
  • Resale of used goods (reCommerce)
  • Sales between private persons (e.g. Craigslist)
Market definition


United States

  • Revenue in the "Toys, Hobby & DIY" segment amounts to US$76,481m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 8.6 % resulting in a market volume of US$106,522m in 2021.
  • The market's largest segment is the segment "Hobby & Stationery" with a market volume of US$28,371m in 2017.
  • From a global comparison perspective it is shown that most revenue is generated in China (US$97,161m in 2017).
Outlook Report: Toys, Hobby & DIY

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