Furniture & Homeware


  • Furniture
  • Household goods (e.g. kitchen and bathroom accessories, textile furnishings)
  • Kitchens


  • Electronic household appliances (e.g. washing machines, dishwashers and coffee machines)
Market definition



  • Revenue in the "Furniture & Homeware" segment amounts to US$133,473m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 12.4 % resulting in a market volume of US$212,809m in 2021.
  • User penetration is at 14.4 % in 2017 and is expected to hit 17.5 % in 2021.
  • The average revenue per user (ARPU) currently amounts to US$237.10.
  • From a global comparison perspective it is shown that most revenue is generated in China (US$58,065m in 2017).
Outlook Report: Furniture & Homeware

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