Market Insights Mobility Travel & Tourism

Package Holidays - Argentina

Argentina

Argentina is expected to witness a significant growth in the Package Holidays market.
It is projected that the revenue in this market will reach US$1.49bn in 2024.
The revenue is further expected to show an annual growth rate (CAGR 2024-2028) of 1.15%, resulting in a projected market volume of US$1.56bn by 2028.
Additionally, the number of users is expected to increase, amounting to 4.52m users by 2028.
It is worth noting that the user penetration in this market is expected to decrease from 9.6% in 2024 to 9.6% by 2028.
However, the average revenue per user (ARPU) is projected to remain steady at US$0.34k.
Moreover, it is expected that 73% of the total revenue will be generated through online sales by 2028.
In global comparison, China is expected to generate the most revenue in the Package Holidays market, with a projected revenue of US$59,860m in 2024.
The demand for all-inclusive package holidays in Argentina has been steadily growing in popularity among domestic tourists.

Key regions: United Kingdom, India, Indonesia, Germany, Malaysia

Market

Region

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Currency

Analyst Opinion

Argentina is experiencing a notable shift in the Package Holidays market, with evolving customer preferences and local special circumstances driving the trends in the industry.

Customer preferences: Argentinian consumers are increasingly seeking convenience and hassle-free travel experiences, leading to a growing demand for all-inclusive package holidays. This trend is fueled by a desire for stress-free vacation planning and the convenience of having accommodation, transportation, and activities bundled together in a single package. Moreover, travelers are placing a higher value on experiences rather than material possessions, making package holidays an attractive option for those looking to create lasting memories.

Trends in the market: One of the key trends shaping the Package Holidays market in Argentina is the rise of personalized and customizable packages. Tour operators and travel agencies are offering more flexibility to cater to diverse customer needs, allowing travelers to tailor their holidays to specific preferences and interests. Additionally, there is a growing popularity of eco-friendly and sustainable package holidays, reflecting a broader global trend towards responsible tourism practices. This shift towards sustainability is influencing the types of destinations and accommodations included in package deals.

Local special circumstances: Argentina's unique geographical diversity and rich cultural heritage make it a compelling destination for package holidays. From the vibrant city life of Buenos Aires to the breathtaking landscapes of Patagonia, the country offers a wide range of experiences for travelers to explore. This diversity allows tour operators to design packages that showcase the best of Argentina, attracting both domestic and international tourists. Furthermore, the affordability of package holidays compared to individual bookings is making travel more accessible to a broader segment of the population, driving further growth in the market.

Underlying macroeconomic factors: The Package Holidays market in Argentina is also influenced by macroeconomic factors such as currency fluctuations and economic stability. Fluctuations in the exchange rate can impact the cost of international travel, affecting both inbound and outbound tourism. Additionally, the overall economic conditions in the country play a significant role in shaping consumer confidence and disposable income levels, which in turn influence travel spending patterns. As Argentina continues to navigate economic challenges, the Package Holidays market will need to adapt to changing consumer behaviors and preferences to remain competitive.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of package holidays.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.