eCommerce - South Africa

  • South Africa
  • Revenue in the eCommerce market is projected to reach US$7.07bn in 2022.
  • Revenue is expected to show an annual growth rate (CAGR 2022-2027) of 16.40%, resulting in a projected market volume of US$15.10bn by 2027.
  • With a projected market volume of US$1,156.00bn in 2022, most revenue is generated in China.
  • In the eCommerce market, the number of users is expected to amount to 37.6m users by 2027.
  • User penetration will be 45.1% in 2022 and is expected to hit 58.6% by 2027.
  • The average revenue per user (ARPU) is expected to amount to US$257.70.
 
 
 
 
 
 
 
 
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