Revenue in the eHealth Apps segment is projected to reach US$1.55bn in 2022.
Revenue is expected to show an annual growth rate (CAGR 2022-2027) of 14.18%, resulting in a projected market volume of US$3.00bn by 2027.
User penetration will be 2.57% in 2022 and is expected to hit 3.28% by 2027.
The average revenue per user (ARPU) is expected to amount to US$7.92.
In global comparison, most revenue will be generated in China (US$413.60m in 2022).
eHealth Apps include various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control topics, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.
The user base of eHealth Apps covers paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising revenues are not included.