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Online travel agency usage Malaysia 2020

According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in November 2020, 73 percent of Malaysian respondents stated that they have used an online travel agency. One of the most popular online travel agencies in Malaysia is the Singaporean-based company, Agoda.

Online travel agency usage in Malaysia as of November 2020

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In cooperation with
Rakuten Insight
Release date

January 2021



Survey time period

November 12 to 30, 2020

Number of respondents

10,078 respondents

Age group

16 years and older

Special properties

among Malaysian respondents

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner,, TripAdvisor)"

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