McDonald's revenue breakdown: company-operated and franchised restaurants
McDonald's revenue - additional information
Over the last nine fiscal years, McDonald’s revenue achieved its peak in 2013 at 28.11 billion U.S. dollars. Since this peak, the revenue has decreased annually over the last two years, hitting 25.4 billion U.S. dollars in 2015, lower than the revenue of 2011. In 2015, 8.56 billion U.S. dollars were generated in the U.S., the largest contribution to the McDonald’s total revenue. Other international lead markets such as Australia, Canada and France were the second largest contributors generating 7.62 billion U.S. dollars.
McDonald’s was founded in California in the United States in 1940 and, by 2014, had 36,525 restaurants worldwide, 14,259 of which were in the U.S. The company serves an average of 70 million customers worldwide every day. Its products include a variety of burgers, sandwiches, French fries, chicken nuggets, ice cream, soft drinks, and hot beverages. As well as these, McDonald’s serves breakfast items, such as breakfast muffins, pancakes, and bagels. On October 6 2015, U.S. restaurants began serving breakfast items throughout the entire day. The change in policy over the breakfast menu could have been to counter the decrease in McDonald's sales in 2014, which fell by 1.1 percent. Despite this drop, McDonald's sales per unit in 2014 were the forth highest in the U.S., behind Chick-fil-a, Jason's Deli and Panera Bread.
With a brand value of over 81 billion U.S. dollars, McDonald’s is by far the most valuable fast food brand in the world. Its closest competitor, Starbucks, has a much smaller brand value of just over 29 billion U.S. dollars. Starbucks, however, offers a very different range of products than McDonald’s and specializes in coffee. Other leading fast food brands that offer a more comparable range of products to McDonald’s are Burger King and KFC.