Over the last thirteen fiscal years, McDonald’s revenue achieved its peak in 2013 at 28.11 billion U.S. dollars. Since this peak, the revenue has decreased annually over the last three years, hitting 21.03 billion U.S. dollars in 2018. The revenue somehow regained in 2019, showing a 500 million increase. In 2019, 7.84 billion U.S. dollars were generated in the U.S. Comparatively, international operated markets such as Australia, France, Canada, and the U.K. were the largest contribution to the McDonald's total revenue, amounting to 11.4 billion U.S. dollars.
McDonald’s was founded in California in the United States in 1940. Its products include a variety of burgers, sandwiches, French fries, chicken nuggets, ice cream, soft drinks, and hot beverages. As well as these, McDonald’s serves breakfast items, such as breakfast muffins, pancakes, and bagels. On October 6 2015, U.S. restaurants began serving breakfast items throughout the entire day.
With a brand value of approximately 130.4 billion U.S. dollars, McDonald’s is by far the most valuable fast food brand in the world. Its closest competitor, Starbucks, has a much smaller brand value of just over 45 billion U.S. dollars. Starbucks, however, offers a very different range of products than McDonald’s and specializes in coffee. Other leading fast food brands that offer a more comparable range of products to McDonald’s are Burger King and KFC.
Revenue of the McDonald's Corporation worldwide from 2005 to 2019
(in billion U.S. dollars)
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McDonald's. (February 26, 2020). Revenue of the McDonald's Corporation worldwide from 2005 to 2019 (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 22, 2020, from https://www.statista.com/statistics/208917/revenue-of-the-mcdonalds-corporation-since-2005/
McDonald's. "Revenue of the McDonald's Corporation worldwide from 2005 to 2019 (in billion U.S. dollars)." Chart. February 26, 2020. Statista. Accessed September 22, 2020. https://www.statista.com/statistics/208917/revenue-of-the-mcdonalds-corporation-since-2005/
McDonald's. (2020). Revenue of the McDonald's Corporation worldwide from 2005 to 2019 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 22, 2020. https://www.statista.com/statistics/208917/revenue-of-the-mcdonalds-corporation-since-2005/
McDonald's. "Revenue of The Mcdonald's Corporation Worldwide from 2005 to 2019 (in Billion U.S. Dollars)." Statista, Statista Inc., 26 Feb 2020, https://www.statista.com/statistics/208917/revenue-of-the-mcdonalds-corporation-since-2005/
McDonald's, Revenue of the McDonald's Corporation worldwide from 2005 to 2019 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/208917/revenue-of-the-mcdonalds-corporation-since-2005/ (last visited September 22, 2020)
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