Digitalization of the travel industry

The Statista dossier
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Statista Dossier on the digitalization of the travel industry

Table of contents

    • Distribution of sales channels in travel & tourism 2017-2025

    • Travel industry digital advertising share in selected countries 2021

    • Travel industry digital ad spend in the U.S. 2019-2023

    • Travel industry digital ad spend growth in the U.S. 2019-2023

    • Mobile ad spend in the U.S. 2021, by industry

    • Most popular travel and tourism websites worldwide 2022

    • Total visits to travel and tourism website booking.com worldwide 2021-2022

    • Share of visits to the travel website booking.com worldwide 2022, by country

    • Total visits to travel and tourism website tripadvisor.com worldwide 2020-2022

    • Share of visits to the travel website tripadvisor.com worldwide 2022, by country

    • Number of user reviews and opinions on Tripadvisor worldwide 2014-2021

    • ACSI - U.S. customer satisfaction with online travel websites as of 2021

    • Share of consumers using websites for holiday inspiration worldwide 2021, by age

    • Voice assistant usage for shopping in selected countries 2021, by sector

    • Share of time spent online in selected European markets 2020-2021, by category

    • Most searched holiday terms on Google in the UK November 2021

    • Leading holiday travel provider websites in the UK Q4 2021, by share of voice

    • Preferred channels to plan and book the next holiday worldwide 2021, by age

    • Travel product online bookings in the U.S. 2022

    • Travel product online bookings in Canada 2022

    • Travel product online bookings in the UK 2022

    • Share of consumers using social media for holiday inspiration worldwide 2021, by age

    • Effectiveness of influencers worldwide 2021, by industry

    • Products/topics talked about online in the U.S. 2022

    • Products/topics talked about online in the UK 2022

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