Digitalization of the travel industry

Statistics report on the digitalization of the travel industry

Digitalization of the travel industry

This report presents a range of statistics and facts on the digitalization of the travel industry. It provides figures on digital marketing, online travel planning and bookings, travel websites, and social media engagement.

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Table of contents

Digital marketing in the travel industry

8
  • Premium Forecast Distribution of sales channels in the travel and tourism market worldwide 2018-2028
  • Premium Forecast Travel & leisure industry digital advertising share in selected global countries 2022
  • Premium Statistic Transport & tourism's display ad spend in the U.S. 2019-2021
  • Premium Statistic Transport & tourism ad spend on digital display in the UK 2019-2021
  • Premium Statistic Spending on Google of leading online travel agencies (OTAs) worldwide 2019-2024
  • Premium Statistic Google spending as a share of marketing expenses of leading OTAs worldwide 2019-2024
  • Premium Statistic Advertising effectiveness among U.S. travelers 2022
  • Premium Statistic Leading types of ads considered as engaging among U.S. travelers 2022

Travel websites

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  • Premium Statistic Most popular travel and tourism websites worldwide 2024
  • Premium Statistic Total visits to travel and tourism website booking.com worldwide 2021-2024
  • Premium Statistic Share of visits to the travel website booking.com worldwide 2024, by country
  • Premium Statistic Total visits to travel and tourism website tripadvisor.com worldwide 2020-2024
  • Premium Statistic Share of visits to the travel website tripadvisor.com worldwide 2024, by country
  • Premium Statistic Number of user reviews and ratings on Tripadvisor worldwide 2014-2023
  • Premium Statistic ACSI - U.S. customer satisfaction with online travel websites as of 2023

Online travel planning and booking

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  • Premium Statistic Voice assistant usage in selected countries 2022, by sector
  • Premium Statistic Main reasons why travelers felt frustrated when planning a trip worldwide 2023
  • Premium Statistic Reasons for feeling frustrated when planning trips worldwide 2023, by tourist type
  • Premium Statistic Travelers' expected use of selected planning tools for trips in 2033 worldwide 2022
  • Premium Statistic Most searched travel terms on Google in the UK 2022-2023
  • Premium Statistic Leading holiday travel provider websites in the UK Q4 2023, by share of voice
  • Premium Forecast Travel product online bookings in the U.S. 2023
  • Premium Forecast Travel product online bookings in Canada 2023
  • Premium Forecast Travel product online bookings in the UK 2023

Social media

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  • Premium Statistic Facebook brand post engagement 2023, by vertical
  • Premium Statistic Instagram brand post engagement 2023, by vertical
  • Premium Statistic X/Twitter brand post engagement 2023, by vertical
  • Premium Statistic Important digital transformation topics among accommodation businesses in Europe 2023
  • Premium Forecast Most talked about products/topics online in the U.S. 2023
  • Premium Forecast Most talked about products/topics online in the UK 2023
  • Premium Statistic U.S. consumers: leading social media presence of travel services 2021
  • Premium Statistic U.S. consumers: leading social media presence of travel services 2021, by generation
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FURTHER REPORTS

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  • Online travel market in Latin America
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