Digitalization of the travel industry

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Statista Dossier on the digitalization of the travel industry

This dossier presents a range of statistics and facts on the digitalization of the travel industry. It provides figures on digital marketing, online bookings, and travel planning. It also focuses on social media brands and influencers in this market, as well analyzing travel websites and online travel searches.

Table of contents

  • 1. Digital marketing in the travel industry
    • Travel industry digital ad spend in the U.S. 2017-2021

    • Change in travel industry spending on digital ads in the U.S. 2017-2021

    • Share of mobile & digital sales in the travel and hospitality industry worldwide 2020

    • Opinions on the mobile sales trend in the travel & hospitality sector worldwide 2020

    • Main digital initiatives in the year ahead in the tourism industry 2020

  • 2. Travel websites
    • Most popular travel and tourism websites worldwide 2021

    • Total visits to travel and tourism website tripadvisor.com 2020-2021

    • Website visit share to travel and tourism web page tripadvisor.com 2021, by county

    • Number of user reviews and opinions on Tripadvisor worldwide 2014-2020

    • ACSI - U.S. customer satisfaction with online travel websites as of 2020

  • 3. Online travel searches
    • Weekly change in online travel searches worldwide 2020

    • Change in online travel searches worldwide 2020, by segment

    • Most searched holiday terms in Google in the UK 2020

    • Leading holiday travel provider websites in the UK 2020, by share of voice

  • 4. Online bookings and travel planning
    • Travel product online bookings in the U.S. 2020

    • Travel product online bookings in Canada 2020

    • Travel product online bookings in the UK 2020

    • Favorite channels to book or plan travels among U.S. and Canadian consumers 2020

    • Main sources for local travel inspiration in the U.S. 2020

  • 5. Social media
    • Engagement share of voice of U.S. brands 2019, by industry

    • Leading travel & leisure brands on social media in the U.S. 2019, by actions

    • Most popular travel influencers on Instagram worldwide 2020

    • Most popular travel influencers on Instagram in the U.S. 2020

    • UK travel influencers with the most Instagram followers 2019

    • Leading travel brands on Twitter in the UK 2020

    • UK: leading travel booking brands on YouTube 2021

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