Significant impact of generative AI on commercial activity 2023

Published by
Bergur Thormundsson,
Nov 10, 2023
Most executives asked expected AI to have the least amount of impact on sales couching in 2023. This is in all likelyhood as sales demand a considerable amount of human interaction and teaching mannerisms to AI is still very difficult. Hyper personalized training of this sort is unlikely to be the purview of AI in the near future.

Commercial leaders expectation of the impact of generative artificial intelligence (AI) use cases in 2023

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Release date

May 2023

Region

Worldwide

Survey time period

2023

Special properties

Senior executives in significant global B2B and B2C sales and marketing organizations*

Supplementary notes

The source adds the following information: "Estimated impact of use cases, % respondents answering "significant" or "very significant".
*across a wide range of industries and company maturity levels.
The source does not specify the number of respondents.

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