GenAI adoption by expertise and function 2024

The functions related to product development, IT and cybersecurity, and marketing, sales and customer service are where most of the generative AI (GenAI) adoption is concentrated in global organizations. The use of the technology is the highest in higher levels of expertise. Over 50 percent and 70 percent of the respondents, with respectively high expertise and very high expertise, report to be using generative AI in a limited or at-scale implementation.

Share of professionals using generative artificial intelligence (AI) in organizations worldwide as of 2024, by function and expertise

Characteristic	Little expertise	Some expertise	High expertise	Very high expertise
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

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Release date

January 2024

More information

Region

Worldwide

Survey time period

October 12 to December 5, 2023

Number of respondents

2,835 respondents

Special properties

First wave of quarterly surveys; director to C-suite-level respondents; N (Very high) = 267; N (High) = 1,003; N (Some) = 1,273; N (Little) = 274

Method of interview

Online survey

Supplementary notes

The source phrases the question as: “What is your organization’s current adoption level of generative AI across the following functions?”

The source specifies that the percentage refers to "those who are using generative AI in a limited or at-scale implementation", organized by their functions and by their level of expertise.

Source clarifies: "Share of respondents using genAI at a limited or at-scale implementation"

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