Apple's revenue - additional information
In 2018, Apple announced its highest annual revenue to date with 265.6 billion U.S. dollars generated in revenue. About 218 billion U.S. dollars of this was generated by sales of the iPhone, meaning that the smart device was responsible for an average of around 82 percent of the company’s total global revenue. Sales of the iPhone reached about 218 million unitsin 2017, a significant increase from the 150 million units that were sold in 2013 and the 40 million units sold in 2010. Apple remains one of the market leaders in the smartphone industry.
Apple also increased sales of the iPad, with shipments reaching more than 13 million units in the first quarter of 2018, earning the company revenue of 5.9 billion U.S. dollars. The iPad contributed an average share of 6.6 percent to Apple’s total global revenue in the first quarter of 2018. However, Apple has seen its market share of global tablet shipments drop in recent years due to increasing competition from other tablet vendors including Samsung and Lenovo. As a result the global tablet market share of the iPad stood at 25.8 percent in the third quarter of 2017, a sharp contrast to the 60.3 percent share it enjoyed in the second quarter of 2012.