Between August 2022 and August 2023, the weekly online travel agency (OTA) saturation in the hotel market in Italy reached its highest figure in the week of September 12, 2022, peaking at 55.5 percent. This means that OTAs accounted for over half of bookings in the Italian hotel market during that period. On the other hand, the week of January 9, 2023 recorded the lowest OTA saturation over the period considered, at 30.4 percent.
Weekly online travel agency (OTA) saturation in the hotel market in Italy from August 2022 to August 2023
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The Data Appeal Company. (September 30, 2023). Weekly online travel agency (OTA) saturation in the hotel market in Italy from August 2022 to August 2023 [Graph]. In Statista. Retrieved April 27, 2024, from https://www.statista.com/statistics/1425632/weekly-ota-saturation-italy/
The Data Appeal Company. "Weekly online travel agency (OTA) saturation in the hotel market in Italy from August 2022 to August 2023 ." Chart. September 30, 2023. Statista. Accessed April 27, 2024. https://www.statista.com/statistics/1425632/weekly-ota-saturation-italy/
The Data Appeal Company. (2023). Weekly online travel agency (OTA) saturation in the hotel market in Italy from August 2022 to August 2023 . Statista. Statista Inc.. Accessed: April 27, 2024. https://www.statista.com/statistics/1425632/weekly-ota-saturation-italy/
The Data Appeal Company. "Weekly Online Travel Agency (Ota) Saturation in The Hotel Market in Italy from August 2022 to August 2023 ." Statista, Statista Inc., 30 Sep 2023, https://www.statista.com/statistics/1425632/weekly-ota-saturation-italy/
The Data Appeal Company, Weekly online travel agency (OTA) saturation in the hotel market in Italy from August 2022 to August 2023 Statista, https://www.statista.com/statistics/1425632/weekly-ota-saturation-italy/ (last visited April 27, 2024)
Weekly online travel agency (OTA) saturation in the hotel market in Italy from August 2022 to August 2023 [Graph], The Data Appeal Company, September 30, 2023. [Online]. Available: https://www.statista.com/statistics/1425632/weekly-ota-saturation-italy/