In the United Kingdom, online traffic on shopping sites during Black Friday was down in 2022 compared to the year prior. E-commerce marketplaces were visited about 37 million times in the UK in 2022, down from the near 43.5 million in traffic in 2021. Additionally, online apparel sites reached traffic of 26.4 million in 2022, almost four million visits less than in 2021.
Traffic to e-commerce sites on Black Friday in the United Kingdom (UK) in 2021 and 2022 (in million visits )
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Black Friday in the UK
Christmas season overview
5
- Premium Statistic Christmas sales in the United Kingdom (UK) 2016-2022
- Premium Statistic Average Christmas gifts spend per head in the UK 2019-2022, by category
- Basic Statistic Average Christmas spending per head in the UK 2022, by region
- Premium Statistic UK consumers' priorities for buying Christmas gifts 2022
- Premium Statistic Main online sources for Christmas shopping inspiration in the UK 2022
Spending
6
- Premium Statistic Black Friday: expected spending in the United Kingdom (UK) 2016-2022
- Premium Statistic Average planned spend for Black Friday sales in Great Britain 2022, by generation
- Basic Statistic Average planned spend for Black Friday sales in Great Britain 2022, by gender
- Premium Statistic Average planned spend for Black Friday sales in the UK 2022, by region
- Premium Statistic Black Friday: sales growth by channel in the United Kingdom (UK) 2019-2022
- Premium Statistic Consumers expecting to reduce holiday season spending due to inflation in Europe 2022
Purchase channels
6
- Premium Statistic Black Friday weekend: expected offline and online spend in the UK 2022
- Basic Statistic Black Friday/Cyber Monday purchase channels in the UK 2021
- Basic Statistic Interest in only shopping in-store during Black Friday in the UK 2022, by generation
- Premium Statistic UK consumers' online Black Friday weekend shopping preference in 2022, by category
- Basic Statistic Black Friday retail footfall in the United Kingdom (UK) 2022, by shopping location
- Premium Statistic Expected Black Friday weekend purchase methods in the UK 2022
Shopping behavior
7
- Premium Statistic Interest in Black Friday and Cyber Monday among adults in the UK 2021
- Premium Statistic Leading reasons for UK consumers to shop on Black Friday 2022
- Premium Statistic Leading reasons UK consumers chose to avoid Black Friday 2022
- Basic Statistic UK consumers who know what to buy during Black Friday week 2022, by generation
- Premium Statistic Leading items shoppers plan to buy over Black Friday weekend in the UK 2022
- Premium Statistic Required discount level for UK consumers on Black Friday weekend 2022, by age
- Basic Statistic UK shoppers buying a larger share of gifts over Black Friday week 2022, by generation
Further related statistics
21
- Online sales before and during Black Friday in Brazil 2022, by category
- Mobile and desktop sales during Black Friday in Brazil 2022, by category
- Black Friday e-commerce revenue in Brazil 2013-2022
- Most searched items for Black Friday worldwide 2021
- Number of online checkouts on Black Friday in Brazil 2013-2022
- Key figures on Black Friday in Colombia 2022
- Plans to shop on Black Friday in Germany in 2021
- Brazil: most desired Black Friday product categories 2022
- Retailer estimates of customer spending on Black Friday in Germany in 2022
- Planned shopping on Black Friday in Germany 2022
- Impact of high inflation on Black Friday shopping in Germany 2022
- Planned shopping on Black Friday in Germany 2022
- Most popular product category on Black Friday in Germany in 2022
- Expectations in shops on Black Friday in Germany in 2022
- Share of site visits before and during Black Friday in Brazil 2022, by category
- Awareness of Black Friday and Cyber Monday in Latin America 2021, by country
- Shopping behavior on Black Friday in Germany in 2021
- Distribution of Hungarians planning to shop on Black Friday 2022, by category
- Spending intention per capita on Black Friday in Latin America 2021, by country
- Average online ticket value on Black Friday in Brazil 2013-2021
- Shopping channels on Black Friday and Cyber Monday in Latin America 2021, by country
Further Content: You might find this interesting as well
LinkedIn (Maxime Carenton). (December 6, 2022). Traffic to e-commerce sites on Black Friday in the United Kingdom (UK) in 2021 and 2022 (in million visits ) [Graph]. In Statista. Retrieved March 31, 2023, from https://www.statista.com/statistics/1356780/uk-e-commerce-black-friday-website-traffic-millions/
LinkedIn (Maxime Carenton). "Traffic to e-commerce sites on Black Friday in the United Kingdom (UK) in 2021 and 2022 (in million visits )." Chart. December 6, 2022. Statista. Accessed March 31, 2023. https://www.statista.com/statistics/1356780/uk-e-commerce-black-friday-website-traffic-millions/
LinkedIn (Maxime Carenton). (2022). Traffic to e-commerce sites on Black Friday in the United Kingdom (UK) in 2021 and 2022 (in million visits ). Statista. Statista Inc.. Accessed: March 31, 2023. https://www.statista.com/statistics/1356780/uk-e-commerce-black-friday-website-traffic-millions/
LinkedIn (Maxime Carenton). "Traffic to E-commerce Sites on Black Friday in The United Kingdom (Uk) in 2021 and 2022 (in Million Visits )." Statista, Statista Inc., 6 Dec 2022, https://www.statista.com/statistics/1356780/uk-e-commerce-black-friday-website-traffic-millions/
LinkedIn (Maxime Carenton), Traffic to e-commerce sites on Black Friday in the United Kingdom (UK) in 2021 and 2022 (in million visits ) Statista, https://www.statista.com/statistics/1356780/uk-e-commerce-black-friday-website-traffic-millions/ (last visited March 31, 2023)
Traffic to e-commerce sites on Black Friday in the United Kingdom (UK) in 2021 and 2022 (in million visits ) [Graph], LinkedIn (Maxime Carenton), December 6, 2022. [Online]. Available: https://www.statista.com/statistics/1356780/uk-e-commerce-black-friday-website-traffic-millions/