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Leading holiday travel provider websites in the UK Q3 2021, by share of voice

Leading websites for holiday searches in the United Kingdom (UK) in 3rd quarter 2021, by share of voice

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Source

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In cooperation with
Pi Datametrics
Release date

October 2021

Region

United Kingdom

Survey time period

July to September 2021

Supplementary notes

*Based on 3,894 of the most commercially valuable terms in the Holiday category through Google UK. Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online.

The source adds the following further information on Share of Voice:
"We capture every returning site in the market (i.e. Google UK), for every single search term we analyze. One search alone can generate millions of sites. Take the term ‘Dresses’ in womenswear. This generates 4bn sites. When we’re analyzing thousands of those searches at once, it translates as huge amounts of data. And when we assess a brand’s visibility across this, it’s a big indication of opportunity. We organize those individual searches into categories, to see a brand’s share across different areas of their market, as well as their overall performance".

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Statistics on "Vacation travel behavior in the United Kingdom"

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